Perhaps the simplest method of compression is run length encoding. When faced with the string "AAAAAAAAAAAAAAAAA", if asked to describe it to another person, most people's first instinct would be to count the number of As, and tell the other person "17 'A's", at which point the other person perversely writes down the string "SEVENTEEN AYES", showing up one of the problems with this approach: distinguishing talking about the data from the data itself.
